Has Tommy Mottola been reading Robert X. Cringely?

Cringely:
And this leaves a role for the record companies as financiers and promoters. Once again think of the movie business with its action figures, board games, and school lunch boxes. There is a lot of money to be made through coordinated promotion. The record companies need to stop relying on selling recordings and strengthen their hold and position on marketing the band. Studios should stop thinking of themselves as manufacturers stamping out vinyl, and start thinking of themselves as venture capitalists, bringing together professional managers and marketing to exploit talent using a model much like the movie industry.

The New York Times:
But Mr. Mottola, a former manager who got his start representing the rock duo Hall and Oates, did offer this during the interview: Record labels, he explained, spend millions developing and marketing artists whose careers peak after only three albums. So Mr. Mottola wants companies like Pepsi, part of PepsiCo, and Chrysler, part of DaimlerChrysler, to help pay to market and promote them. He also wants Sony to have a part of whatever revenue an artist now keeps from touring, selling T-shirts and making movies.