http://blogcritics.org/ A sinister cabal of superior bloggers on music, books, film, popular culture, politics, and technology - updated continuously. en Copyright 2002-2006 by the authors Thu, 5 Dec 2002 12:33:39 EST http://backend.userland.com/rss Blogcritics.org custom software http://blogcritics.org/archives/2002/12/05/121042.php#comment-2413 Eventually a smaller Internet company will start offering broadband for the same price as dial-up access, and people will switch from larger ISP conglomerates to smaller ISPs offering broadband. When AOL was having trouble keeping customers at hourly rates, I predicted that it would lose market share. Once it did, it created a flat pricing plan. When ISP companies create a reasonable, flat price for broadband (no more than say, $30 for the entire ISP service, with broadband included) people will begin to purchase it. This switch will also benefit the entertainment industry, because more people will demand multimedia that's easily accessed using broadband. At the moment, there's simply no reason for people to switch, when they can get the same thing from the Internet on TV. ISPs need to realize the reality of American citizens' finances, and once they do and price broadband to fit those finances, more people will subscribe, and ISPs and the entertainment industry will prosper from making broadband an easily accessed Internet option. Cheers, -JM ]]> 2413@blogcritics.org Thu, 5 Dec 2002 12:33:39 EST