Crystal Balls

Written by Eric Olsen
Published November 11, 2002

On his new thefutureof.net site, Gerd Leonhard predicts these things for the future of the music business:

    CD prices will drop to $ 5 (and less)

    Mechanical Royalties and Performance Royalties will be integrated, and revenue sharing schemes will replace today's fee schedules

    Record stores will no longer focus on selling music

    (Traditional) Radio will become irrelevant

    Music is going back to its roots by becoming a service (again), not a product

    Music companies will be utilities

    Performing right organizations (PROs) as we know them will vanish

    The lifetime of copyright will be decreased to somewhere between 5 and 25 years

    The global dominance of the 'Western Pop Music Monopoly' will come to an end

    Niche markets become powerful microcosms and will eventually overtake the macro markets

Once you are in the site, click on "Music Business: Predictions" for explanations. It's a brave new world.

Career media professional Eric Olsen is honored to be the founder and publisher of Blogcritics.org, which, quite frankly, rules - as do his wife and four children.
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Crystal Balls
Published: November 11, 2002
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Section: Music
Filed Under: Music: News
Writer: Eric Olsen
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