Cable News Ratings Up In Wake of Sniper
Published October 29, 2002
Cable news seems to be made for crisis coverage:
- Wall-to-wall coverage of the Washington, D.C., sniper attacks pushed cable news viewing in October to its highest levels since last fall.
In October, Fox News Channel notched a 1.5 average in primetime, down 6 percent from October 2001, when post-Sept. 11 coverage pushed Fox News to record-high marks, according to Nielsen Media Research.
Cable News Network posted a 1.1 average last month, its highest primetime Nielsens all year, but it was off from a 1.8 in October 2001.
MSNBC finished October with a 0.5 in primetime, the first time it's pushed above 0.4 this year.
MSNBC's audience, however, dropped 55 percent since last October.
CNN Headline News and CNBC were not phased by the sniper attacks. Ratings for both channels held to their recent standard of 0.2 in primetime.
- Cable News Ratings Up In Wake of Sniper
- Published: October 29, 2002
- Type:
- Section: Video
- Filed Under: Video: News, Video: Television
- Writer: Eric Olsen
- Eric Olsen's BC Writer page
- Eric Olsen's personal site
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