http://blogcritics.org/ A sinister cabal of superior bloggers on music, books, film, popular culture, politics, and technology - updated continuously. en Copyright 2002-2006 by the authors Tue, 15 Oct 2002 17:27:04 EDT http://backend.userland.com/rss Blogcritics.org custom software http://blogcritics.org/archives/2002/10/14/195301.php#comment-1490 Here's the thing I've not seen a clear answer to concerning advertising: Is there a marketing/advertising theory that says if you show your product is preferred by a stupid person, people are more likely to buy it? There are so many inane commercials in which the protagonist is a complete moron. One that comes to mind: the Progressive Insurance commercials. Why on earth would I want to associate myself with a moron like the guy who wants the price of competitors when my entire house is flooded? If anything, I'd think this guy takes the kind of risks that are going to increase my insurance costs. ]]> 1490@blogcritics.org Tue, 15 Oct 2002 17:27:04 EDT