FLASH — A NEW POLITICAL MEDIUM
Published October 11, 2002
Instead of pouring money into expensive TV time — especially in states such as New Hampshire, where the major TV station are across a state line — candidates have started making videos, posting them, and then distributing the URL's. Where an ad, like this one for Jeanne Shaheen, is both hard-hitting and fun to watch, the impact per dollar can be enormous.
- FLASH — A NEW POLITICAL MEDIUM
- Published: October 11, 2002
- Type:
- Section: Culture
- Writer: Mark Kleiman
- Mark Kleiman's BC Writer page
- Mark Kleiman's personal site
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Comments
it'll be interesting to see how the 'marketing' of politics changes over the next decade or so. the stuff going on in new hampshire is disgusting: wall-to-wall ads, each one with almost nothing positive to say...and full of (oversimplified) accusation and inuendo.
and they wonder why the turnout rate is so low.


Thanks Mark, that's important in the Ohio governor's race as well.