FLASH — A NEW POLITICAL MEDIUM

Written by Mark Kleiman
Published October 11, 2002

Instead of pouring money into expensive TV time — especially in states such as New Hampshire, where the major TV station are across a state line — candidates have started making videos, posting them, and then distributing the URL's. Where an ad, like this one for Jeanne Shaheen, is both hard-hitting and fun to watch, the impact per dollar can be enormous.

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FLASH — A NEW POLITICAL MEDIUM
Published: October 11, 2002
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Section: Culture
Writer: Mark Kleiman
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#1 — October 11, 2002 @ 11:59AM — Eric Olsen

Thanks Mark, that's important in the Ohio governor's race as well.

#2 — October 11, 2002 @ 13:56PM — Mark Saleski [URL]

it'll be interesting to see how the 'marketing' of politics changes over the next decade or so. the stuff going on in new hampshire is disgusting: wall-to-wall ads, each one with almost nothing positive to say...and full of (oversimplified) accusation and inuendo.

and they wonder why the turnout rate is so low.

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