The final problem, however, is one that the music industry made for itself, which is widely-held perception that music is both absurdly expensive and that the vast majority of the money that gets paid for a CD goes to everyone but the people who actually make the music. The reason for the perception is that it's true. Why should a kid believe that $18 is a fair price for a CD when he or she can burn one at home for about 50 cents? The economics of record contracts are now common knowledge as well, and when a kid realizes that his or her favorite band can sell millions of CDs and still be in the hole to the record company, there hardly seems to be an incentive to support a system that appears to screw the people who make the music.

The site notes that making an album these days can cost $1 million or more, but this doesn't argue against pirating music, it argues against spending so damn much to make a record. I review indie albums every week on my IndieCrit site, and the sound quality of a sizable percentage of those recordings rivals anything you'll hear from a major label. I can guarantee you those indie artists aren't spending a million making their CDs. They're also not to blame for creating a system of promoting music that requires an outlay hundreds of thousands of dollars to get music added to the playlists of ever-more consolidated radio stations, which play ever-safer music.

I'm not suggesting the kids are striking a blow for artists rights by boycotting the unfair system. That'd be a little much. Most of them just like not having to pay for the music. It's more that they can spend on video games. But it wouldn't hurt if the music industry wasn't perceived as a bloated, vaguely vampiric entity that appears to survive by sucking the life force out of the people who make the music that kids respond to.

If I were the music industry, I'd scrap the MusicUnited.org site and try for something that starts with the assumption that the kids aren't the enemy and have to be threatened, but are actually reasonably intelligent people who might be persuaded to spend money to support their favorite musicians if it could be intelligently explained to them why this is actually a good thing to do. In the meantime, the site is the music industry equivalent of "Just Say No" — The right message, perhaps, but the utterly wrong way to say it.