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Another Voice Says Recording Industry Stupid

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The Guardian’s rock critic, Alexis Petridis, joins the chorus of those who say the recording industry’s tactics are foolish at best:

    The industry has always been full of bright ideas – eight-track tapes, plastering records with skull and crossbones logos that warned home taping was “killing music”, signing Mariah Carey for $80m at precisely the point her records stopped selling, etc – but this one is truly a dazzler. The Recording Industry Association of America has announced that it intends to start filing lawsuits against individual consumers who download MP3 files illegally: according to one legal expert, each downloader could be “sued for several hundred million dollars in damages”. The British Phonographic Industry is making similar noises. “Litigation can’t be ruled out in this country,” the BPI’s Sarah Roberts claimed this week.

    Back in the States, Orrin Hatch, chairman of the Senate Judiciary Committee and budding “patriotic songwriter” – his fans include legendary music critic George Bush Snr – has jumped into the debate with exactly the sort of subtlety we’ve come to expect from rightwing US senators. Hatch thinks that hundred-million-dollar lawsuits are too good for them. “I’m all for destroying their machines,” he thundered recently.

    He must know that the majority of people involved in downloading music illegally are teenage pop fans. The record companies certainly do, even giving them their own soubriquet, “playground pirates”. What better way of giving an ailing business a shot in the arm than by marching a load of 13-year-old Busted fans into court, ruining their families financially, then smashing their computers in front of them? Perhaps the music industry has simply cracked under the mental strain involved in ignoring the proverbial elephant in its living room. No music fan would rather have an MP3 file than an “official” CD.

    ….For the music industry, the whole point of introducing CDs in the early 80s was not to create a more durable format with better sound quality, but to milk as much money out of the public as possible. CDs are cheaper to manufacture than records (they cost 50p each), but sell for more in the shops.

    This is not news. Everybody realises that CDs should be cheaper, from people who know the background to teenyboppers who realise their pocket money doesn’t stretch that far. The music industry is too stubborn and greedy to do anything about it. Instead, they’re happier to propagate lurid scare stories about the onset of a second dark age and haul fans into court: architects of their own destruction, hastening their demise.

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About Eric Olsen

Career media professional and serial entrepreneur Eric Olsen flung himself into the paranormal world in 2012, creating the America's Most Haunted brand and co-authoring the award-winning America's Most Haunted book, published by Berkley/Penguin in Sept, 2014. Olsen is co-host of the nationally syndicated broadcast and Internet radio talk show After Hours AM; his entertaining and informative America's Most Haunted website and social media outlets are must-reads: Twitter@amhaunted, Facebook.com/amhaunted, Pinterest America's Most Haunted. Olsen is also guitarist/singer for popular and wildly eclectic Cleveland cover band The Props.
  • This issue makes me wonder what the RIAA would say if they were to drag me into court for the – literally – couple dozen mp3 files I have on my computer, and then I pull out the CDs I bought because of them. Maybe I’m one of the few, but I’ve used mp3s for years to test out artists I’m curious about. If I liked ’em enough, I went and bought the discs. If not, I deleted them and forgot about them. I don’t know what the plan is or how the RIAA will accomplish finding downloaders, but I would really like to see someone show up in court with their CD collection, which gives them the right to have those mp3s in the first place . . .

  • exactly what I’ve been saying for years,Tom…..

    Eric, Ilove the subtle PR hints!

  • i’ve always wondered the same thing.

    …and you never hear it mentioned in any mainstream media.

    big surprise.

  • Eric Olsen

    Yes, Jim, hint hint. On the serious side, good PR is ultimately good customer relations, something they lost utterly somewhere over the last 20 years.

  • BJ

    The problem here is that the rationing of revenue (to artists, labels, stores, etc.) that makes sense with physical distribution doesn’t make sense with electronic distribution. And, of course, the recording companies know that, so they’re trying to game the legislatures and courts to preserve their stake.

    With reasonably priced online sales, the artists would still get paid – they’re the only indispensible people here – but the distributors’ share has to come down. In a world where recording and distribution costs are so low, the share labels get should be much lower. In general, I think it will reflect the value they bring in promotion – since that’s about the only thing they still bring to the table.

    I wonder how long it’ll be before they haul someone like Tom into court and really regret it.