Home / And, Now a Word From Our Sponsor: GEICO’s Gecko

And, Now a Word From Our Sponsor: GEICO’s Gecko

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Holy Lizards, Batman! A gecko has taken the advertising world by storm!

Let me just mention that I’ve always liked the various GEICO insurance commercials. Yes, even the ones without the gecko. I think this company has some of the most consistently amusing ads on television ranging from British lizards who become Employee of the Month to sensitive cavemen. They’re campy, entertaining and, most of all, creative.

Let’s talk gecko, though. After all, he’s the star! First off, he’s British. In the most recent ads, I personally think the Brit Gecko has more of an Australian Gecko accent, but that could be just me. The animation is superb — the gecko always has a few extras ranging from flicking something off a tree upon which he’s resting to almost falling. This has got to be one of the most clever ad campaigns I’ve seen over the years, especially now that the gecko is actually talking! “It’s like free chips an’ pie, except it’s a website. Who could turn down free chips an’ pie?”

GEICO hit with a winner when they first brought out the gecko some years back. In its latest expanded focus on the gecko commercials, they will have one of those truly legendary ad campaigns and the audience will connect to their product for generations to come. I’m no youngster (sigh) and I remember the truly memorable television commercials over the years. Trust me, the GEICO Gecko will go down in the annals of “Pop, pop, fizz, fizz” and “My bologna has a first name, it’s O-S-C-A-R” — the lizard will be a classic.

I can’t wait to see what he does next! After all, a bloke like ‘im, you never know…!

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About Jackie

  • Heh.

    I love the free fish and chips commercial.

    Also, that caveman one, it took me the longest time to figure out what the hell they were advertising. This is because I didn’t see the first part of the commercial where they say it’s so easy a caveman could do it.

    All I saw, for whatever reason, busy, doing something else, was the part where the one guy will have something with mango salsa and the other guy’s not hungry. I often wondered just what they were advertising and why the cavemen were forgotten.

  • Pat – You’re right. With the caveman one, you had to actually see the bit about GEICO in the start of the commercial. If memory serves, that was the second caveman ad for them. Perhaps they automatically assumed that folks would connect the cavemen with GEICO. But, the gecko ones, especially the latest round, are in my opinion, the best ad campaign going on TV these days.

  • Husband and I go around the house imitating the gecko. Husband says he had no idea the lizard was British. THAT was the homerun for Geico…making that lizard British.

    He seems so wise. I might even switch my car insurance to Geico. I figure people smart enough to come up with a British-accented lizard are damn smart.


    “Getting a free quote from GEICO is like getting free pie and chips”


  • A truly frightening thought: “I figure people smart enough to come up with a British-accented lizard are damn smart.”

  • Rodney – You frighten me sometimes. I know they refused to to business with the state where I live for years, but have now returned. I guess Newark isn’t the Stolen Car Capitol of the Nation anymore? I notice the gecko has a British accent, not a Jersey City one. That indeed was smart.

  • I love the one with the gecko licking his eye.

    Great start to the commercial reviews, Jackie.

  • Congrats! This article has been submitted to Advance.net!

  • Eric Olsen

    thanks Jackie, love the Gecko! I wrote about the Geico cavemen ad here

  • Thanks Joanie and Eric! I love the eyelicking bit, too. It’s very clever animation. The interviews are fun, too!

  • Rodney Welch

    Jackie — Sure, it’s a smart commercial. Consider being a smart consumer who isn’t easily bowled over a cute commercial.

  • Oh please. There’s always one pontificator in the crowd who just doesn’t get it.

    Jackie…great post and congrats on the Advance.net thing.

  • Rodney Welch

    What did I fail to get, oh enlightened one?

  • Rodney – I think it’s a cute and clever commercial indeed. That’s good marketing. That said, I take commuter trains to work and don’t need a car, so they won’t be getting my money.

    Pat – Thanks! And I think Rodney does get it – cute ad; good marketing campaign on GEICO’s end. I think the worry is that the consumer falls for cute and catchy — many do.

    Have you ever noticed that supermarkets stock the children’s sugary cereals at the height where the children can see them? Practically everything we encounter is a form of marketing.

  • Of course I want free pie and chips.

  • Who could turn down free pie and chips, NR? I’ll have the mutant salamander go through the comments with the snack tray. That’s the best I can do. I’m no British gecko, y’know.

  • alex

    Anyone know who does the song (whistling song) that plays during the Geico ad with the dogs with their heads hanging out the window?