Social media is a very effective tool but if you don’t watch what you’re doing, before you know it, you’ve spent many hours in the social media abyss. Running a business is about saving money and time. So stop wasting time with social media tactics that don’t work. It’s so easy to get absorbed in the games, idle gossip and chit chat as well as the various other parts of social media that can suck the time right out of you. Sure these things are fun but not something you need to spend time doing while trying to grow your business. Granted you work for yourself but if you stay on this path of wasted time, it will catch up with you before you know and can spiral out of control easily. That’s why you need to remain in control when it comes to social media. So how do you do that? That’s the easy part.
Plan for Success
If you don’t know what direction you’re heading towards then how will you know when you get there? Granted some people have that undeniable luck but these people are few and far between. So you need to have a plan of action in place such as a roadmap for your business success. This will help you avoid going blindly forward and will allow you to have a guideline to follow. In addition, you can adjust this plan as you see fit.
Getting ahead is about saving time. The more time you waste in one area, the more time you waste getting to the areas that really need your attention. Today’s business world is all about automation. There’s no reason you shouldn’t have your social media on auto pilot. You can set up to have your posts, articles, blogs and other information automatically distributed across all your social media platforms by using tools such at Hootsuite, Tweetdeck, or SocialOomph. In addition, putting your social media on auto pilot lets you devote more time directly with your clients versus distributing information to them.
Schedule your time
By scheduling the time that you devote to social media, you will not only stay away from wasting time but you will actually be able to have time to be… more sociable. So instead of devoting all your time to getting out your information, you can actually have time to read the other social media users posts and updates. This will enable you to become part of the conversation instead of watching it pass you by. One suggestion to help you schedule your time is the use of Google calendar and also hiring a virtual assistant (VA) who can help manage your time.
Today, outsourcing is more important than ever because it helps free up business owners to pursue key areas of their business. Having a virtual assistant (VA) will allow you to delegate the tedious tasks and those areas where you are not as strong. Such areas can be blog/website content management, correspondence, email, calendar, social media management, and so much more. Your VA can actually save you even more time by setting up your social media automation and then keeping track of it for you. They can give you a status update regarding your social media efforts that they are managing on a weekly basis. Some of the things that they can advise you on are posts or messages that you need to follow up on or the type of content you want to share via your social media. It is always important that for all of those that you are considering to be on your team that you do three things: interview, reference and test their skills.
Turn it off
There’s a time and a place for everything. So when your day is done, shut off your social media as well. Not just partially but all the way off. There’s no need to be plugged into your social media 24/7. There are too many areas of your life and business that need your focus and being wired into your social media all day and night will only serve as a distraction. That’s where your automated systems and RSS feeds will come in handy because the system can manage things for you while you’re away. With a solid plan of attack, you can save time and make money which means more success for you. Who doesn’t like the sound of that? It’s all about controlling your time and not wasting it.
It’s all about having a strategic plan in place and following up on it, no matter what. That’s your key to strategic success as a business owner.
Additional social media resources:
- An Introduction to Social Media Marketing For Business
- Social Media Monitoring: Why Brands’ Current Strategies May Not Be Good Enough
- Unplugging from a Social Media Addiction
- A Social Media Marketing Plan of Attack